Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (ie Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.

While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:

1. Content Writing / Keywords

We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.

In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.

Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears through your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other collections as your create your list.

2. META Tags

Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their own standards.

Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml to find the highest rated keywords.

We also offer a simple free Online Tool [http://www.promotionworld.com/tools/meta.html] to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer [http://submitexpress.com/analyzer/to] see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags.

3. URL Submission

Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World's free search engine submission tool. It's a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it's likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually.

4. Site Ranking

Search engine optimization does not end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking. If you are ranked over 100,000 or you're just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google's ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc.

5. Website Promotion

Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (ie chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family.

Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper.

Credit Squeeze On Credit Cards

Banks and other credit card providers are starting to review thousands of customers' credit limits and increasing the number of new applications that they turn down, as the fallout from the US lending crisis continues. By taking this action, lenders hope that they will cut the expensive costs of pursuing late payers and defaulters.

Major credit card provider Barclaycard, like most UK credit cards companies, has reduced the credit limits of half a million customers as it continues to review the spending patterns and behaviors of its customers. By taking such action, the company hopes to identify those most likely to be unable to repay their debt should the credit squeeze bite even further. In a two-pronged attack on the new credit problem, over half of the new applications to Barclaycard will absolutely be returned, and at the same time existing customers are being closely monitored to ensure that they are not slipping into difficulties.

Barclaycard, however, insists that this is not a panic measure but an extension of policies introduced in 2006. A spokesman for Barclays said: "We have been carrying out an intensive review since 2006 and as a result have lowered the limits on credit cards for over 500,000 cardholders where we believe those customers have become overextended or where they have exceeded their agreed limit. "

Even though the bank argues that their actions are merely good business practice, observers link it to falling profits; a 17% drop in the first half of their financial year. This is just the start of potential problems for Barclays as it's also seeking to off-load its consumer loan business First Plus for considerationably less than the loan book worth of £ 4.5 billion, amidst growing concerns of rising bad debts. The bad news for the retail trade as Christmas approaches is that Barclays are not alone in taking this action. Most high street banks, credit card companies and other lenders are following suit.

From the consumer's point of view this is a definite change. The era in which credit card deals were abundant and easily available looks to be coming to an end. It will be even more vital to compare credit cards, the benefits that they offer and the rates they charge before switching or even thinking of applying for a new card. Anyone thinking of applying for a new card that has a less than perfect credit record should think carefully, because if they are turned down for any new credit cards that application will leave an imprint on their credit record making it even more difficult for them to get credit in the future.

Preventive Maintenance Is Better Than a Cure

Most classic car owners cover relatively few miles in their cars both because they are owned as hobby cars but also because they are generally covered by limited mileage insurance policies. Mileage could be anywhere from a few hundred to about 3,000 miles per year. If a problem starts to manifest itself, the owner usually gets plenty of notice and has plenty of time to fix the problem. And unless they have a specific classic run or rally planned then there is no urgency.

Renting out a fleet of classic cars brings us a set of different problems. Firstly the mileage is much higher. Some of our cars will cover 10,000 miles per year and 6,000 to 8,000 is quite normal. This means that problems that may creep up on the average classic car owner fairly slowly appear a bit quicker on our fleet of classic cars. Add to that fact that by the nature of our business, we have cars hired out on definite dates, we have developed a culture aimed at avoiding problems rather than waiting for them to happen and then fixing them.

When we add a new car to our fleet we give it a thorough service including replacing all hoses, whether they need it or not, replacing the flexible brakes hoses with Aeroquip ones which do not degrade, and fitting electronic ignition to avoid the slow degradation that happens with good old contact breaker points.

We also drive our own hire cars regularly as our customers will not always report anything unusual as they tend not to know how the cars drive normally. In this way we can usually pick up symptoms as they start to develop and have them fixed before they become a problem to either us or the customers.

This is illustrated by a piece of work that we are currently having carried out on our 1970 Jaguar E-Type Roadster. As well as hiring this out, we use it quite a lot ourselves and drave it across Europe to the Czech Republic and back in September 2010. The MSA Euroclassic is not a normal road run and is set to take in the most scenic routes possible , including in this instance crossing the Alps via the famous Stelvio and St Gothard passes.

The Stelvio has been featured on the BBC Top gear program as one of the best drives in the world and having completed it twice we can verify this accolade. This year on a few of the 49 hairpin bends, when turning in tightly under load, there was a slight knock, knock coming from the right rear. We have a team of mobile mechanics with us on the Euroclassic so I asked them to have a look and they said it was a small amount of play in one of the four universal joints on the rear drive shafts. They pumped in a load of fresh grease, to the offending UJ and the other three for good measure, and the problem disappeared.

The E-Type has now gone in for it is annual pre hire-season service and I asked our garage to check it out. They confirmed the mobile mechanic's diagnosis that there is a small amount of play in just one of the four UJs. If this was a normal classic car their prognosis is that the UJ would be fine for anywhere from five to ten thousand miles which for most classic car owners could be anywhere from 3 to 10 years motoring.

However for the Open Road this could have been done in a single year. There are not any tight, stelvio type, hairpin bends for many miles and it is unquestionably that a customer would hear so much as a slight clunk during the coming year. However I do not want a customer to be either worried if they were to hear such a noise or, still still, to be inconvenienced if it were to fail.

I gave the garage instructions to replace the offending UJ. Based on the assumption that the other three UJs in the drive shafts are of the same age, and have been subject to the same driving stresses it is reasonable to assume that they might be starting to deteriorate. I therefore instructed them to replace the other three UJs at the same time to remove any risk of premature failure.

About once a year, a customer will say that charging over £ 300 for a day's hire for an E-Type feels a bit expensive. This is one of the reasons why. I would rather spend money in advance on preventive maintenance that a normal classic car owner would not think was strictly necessary.

At the end of the service our E-Type will be setup and ready for what I am expecting to be a very busy year. The E-type was launched in 1961 so this year celebrates its 50th birthday. It has already been featured in a number of the classic car magazines and I expect it to receive huge amounts of coverage through the coming year which should generate loads of requests to hire this icon of the British automotive art.

Different Methods to Help People Learn Spanish

There are a lot of different types of self study Spanish language courses out there, which include a lot of different methods of trying to help people learn Spanish. Different courses go about teaching in different manners. Sometimes this is due to the purpose of the course. A business Spanish course may focus on commonly used business phrases and words and have a lot of business type conversations.

One of the methods used to help people to learn Spanish is to teach them useful phrases as mentioned above. A course geared toward travelers would teach them the most likely things that would need to be able to say while traveling. These courses do not really focus much on grammar, just useful sentences, phrases and vocabulary; This method is mainly meant for people who want to pick up a few basics and do not have time for a longer course.

Another method for helping people to learn Spanish is more like that used by schools. They focus on teaching grammar and vocabulary, and use sample conversations as examples for the grammar lessons. It can take a longer time to build up the vocabulary necessary for business or traveling this way, but it does give you a stronger base and you will be able to say a lot more with the proper gram under your belt.

One of the newer methods focuses on teaching different words through a computer program and shows you different combinations of written words, pictures, and spoken words, asking you to match up the ones that go together and working to quickly build up a vocabulary. Once a certain number of words have been taught, they start to use phrases and then sentences. This method will take the longest to actually teach you useful conversational sentences, but it builds up a great vocabulary base and you learn a lot very quickly.

The program you choose to help you learn Spanish will depend on your ultimate goals and which method will work the best with your learning style. Private lessons with a tutor or immersion programs would probably be the fastest way to learn what you need to know, but many people need to rely on these self study courses due to the cost of these other methods or time constraints that do not leave a lot of time for language study. A motivated person can learn a language with a self study course, though it will take time.